SSi People Activates ConverzAI’s Virtual Recruiter for Professional Staffing to Save Recruiters’ Time

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The team can spend their time where it really matters, building relationships with candidates they know can move through the process. That’s what ConverzAI’s Virtual Recruiter helps us do.

Amanda Marciniak Director of Learning and Development
Client Overview
SSi People is an organization with over 26 years of staffing industry experience across several labor verticals, including IT, engineering, and professional services. It serves Fortune 1000 companies in the United States by supporting people in pursuit of meaningful work.
Technology Stack Improvements Lead to Challenging Increase in Candidate Traffic
Amanda Marciniak began working in staffing roles 15 years ago. Over those years, she worked in roles like recruiting, account management, and talent acquisition before landing as Director of Learning and Development at SSi People three years ago.

It was really the perfect time to figure out if we wanted to continue with the technology we had or decide if we should start upgrading and moving toward up-and-coming technology,

Amanda Marciniak Director of Learning and Development
Amanda began advocating for tech-forward improvements that could impact SSi People’s web presence and processes.
After SSi People overhauled its website and changed how it engaged with platforms like LinkedIn, website traffic and applications skyrocketed. SSi People continued making incremental changes to its technology stack, using ChatGPT and other task-focused AI tools. Executives could see that AI was bringing value to the organization.
In fact, traffic increased so much that recruiters had a hard time keeping up. “Thousands and thousands of applicants weren’t being contacted,” Amanda said. “Placements weren’t being made because we couldn’t get to them fast enough.”
A former coworker told Amanda about ConverzAI’s Virtual Recruiter for Staffing. After researching it, Amanda was convinced that this platform was the next piece of technology SSi People needed to continue growing. But first, she needed to get buy-in from the C-suite.

It became clear to the leadership team that ConverzAI’s Virtual Recruiter was the next reasonable step for us if we were going to not just do better as an organization but to compete in the market. This is the future.

Amanda Marciniak Director of Learning and Development
AI-Powered Virtual Recruiters Drive Candidate Engagement and Maximize Recruiters’ Time
Once Amanda got the green light from the executive team, ConverzAI’s platform was ready to jump into action in just five days. The Virtual Recruiter was available on the first day of deployment and could immediately begin reaching candidates and gathering information human recruiters used to make placements.

Our first focus was touching those candidates that never got a call because maybe they weren’t an exact fit

Amanda Marciniak Director of Learning and Development
Now, the Virtual Recruiter calls every candidate as soon as it receives their application. It contacts candidates within minutes of their application, collecting vital data and working to match candidates with openings as quickly as possible, even working evenings and weekends.
Candidates are also more willing to engage when contacted shortly after submitting their applications. With the Virtual Recruiter doing the initial outreach, human recruiters are free to use the information the Virtual Recruiter gathered and make personal contacts with good prospects.

Being contacted by the Virtual Recruiter ensures candidates realize their resume did not go to a black hole and that they are truly being screened for the position. And even if it's not a perfect fit, we have all this updated information now on file, and we can reach out when we have something that is a good fit for them.

Amanda Marciniak Director of Learning and Development
The unique reverse matching capability of ConverzAI’s Virtual Recruiter constantly matches the comprehensive candidate profiles built through screening calls to open roles from all of SSi People’s clients, even if it’s not the role they originally applied for. This accelerates matches for applicants across all available roles and ultimately results in more job placements.

The team can spend their time where it really matters, building relationships on the phone with candidates that they know can move through the process. That’s what ConverzAI’s Virtual Recruiter helps us do.

Amanda Marciniak Director of Learning and Development
Improved Candidate Engagement Leads to Positive Brand Impact
Although SSi People has only been using ConverzAI for a short time, it has already seen benefits. In the first month alone, the Virtual Recruiter contacted 3,012 applicants.

From a branding perspective, calling every single candidate that applies has a huge ROI. No candidate ever has to say, ‘I know I applied for that job, but they never called me'.

Amanda Marciniak Director of Learning and Development
The Virtual Recruiter tailors candidate conversations based on the job description. Then, it gathers data and delivers insights recruiters can use to make informed decisions about job matches.

The conversations the Virtual Recruiter has are outstanding. The insights that come after the conversation with the Virtual Recruiter are very helpful to the human recruiter. We already know up front so many things that we would not have known had we not made that first call.

Amanda Marciniak Director of Learning and Development
AI Is the Future for Professional Staffing Organizations
SSi People plans to continue leveraging Sammie and ConverzAI’s Virtual Recruiter for Professional Staffing to impact its brand and applicants positively.

I really look forward to seeing the impact over the next two months. We already know we’re saving recruiters’ time and letting them focus on the things that actually matter.

Amanda Marciniak Director of Learning and Development
For other staffing firms interested in adding Virtual Recruiters to their toolbox, Amanda suggests having structures in place to measure results. “Make sure someone is ultimately responsible for the project,” she said. “That way, you can always have someone looking at its success.”

And after that? “Flip the switch and just go for it. That’s when it gets exciting and fun when the team sees something that could truly make a huge impact in their job and in their day.”

Request a demo to see how ConverzAI’s Virtual Recruiter can maximize the value of your marketing investments and have a positive impact on your brand by reaching every candidate minutes after they apply.